Yesterday at work the most fabulous packaged arrived to our Sephora store. Inside was a product box with a brand book from Estee Lauder. Estee Edit by Estee Lauder is a new makeup and skincare collection that will be launching in Sephora and on sephora.com March 15th. It is an 82 item collection of mostly makeup with a few skincare items. The hip packaging will be chrome with cobalt spray paint splatter on the outer packaging for this collection only as Estee Lauder is not veering away from it’s signature blue.
On November 2014, Estee Lauder named Kendall Jenner as the newest face to their brand. Shortly after, Estee Lauder also signed beauty blogger Irene Kim. Lauder increased it’s digital presence by revamping their own website and changed how they will partner with Sephora. Being that Sephora courts a younger consumer as a go to beauty playground for many millennials, its a great way to introduce the Estee Edit to consumers.
For the social media junkies, there is a Flash Photo Gloss, it’s a blue tinged lip gloss that is suppose to make your teeth look whiter. The collection will be high pigment, with high impact items and include Lip Flip, a canary yellow lipstick that will lighten the lip shades.
For eye shadow lovers, the collection will have Metalishadow Cream + Powder, a cream eye shadow available in three shades. Both Kendal and Irene selected the eye palette as their Guest Editor item on Sephora.com. It’s 14 eye shadow shades including two transformers with black light technology that will glow in the dark under the right lighting.
Kendall and Irene will promote the Estee Edit line on their social media channels and both will make personal appearances at a Manhattan Sephora on March 22nd. Share your fab makeup Estee Edit look by using #beautyattitudies on your social media pages. Here’s the FAB video that was in the product box….CALLING ALL BEAUTY JUNKIES